The Origins of the NATO Strap
The NATO strap isn’t just another watch strap—it’s a piece of military history. Born in 1973, the strap was originally issued by the British Ministry of Defence under the official designation "G10."
Why G10? Because soldiers had to fill out a G1098 form to get one.
Designed for function over form, the NATO strap was meant to withstand the harshest conditions. Made from tough nylon and featuring a sturdy stainless-steel buckle, it ensured that a soldier’s watch stayed securely on the wrist—even if a spring bar failed. The strap also had an extra loop that kept the watch firmly in place, preventing it from sliding around during combat.
Why the Name "NATO"?
Interestingly, has nothing to do with the North Atlantic Treaty Organization. The name comes from the NATO Stock Number (NSN) system used to standardize military gear. Over time, collectors and enthusiasts adopted the term "NATO strap," and it stuck. Today, our premium Cordovan straps continue this legacy with materials that stand the test of time.
Built for Battle, Adopted by Watch Enthusiasts
Originally available only in "Admiralty Grey," the NATO strap was all about function. But as military surplus gear found its way into civilian hands, watch lovers quickly took notice. The strap’s rugged appeal, affordability, and comfort made it an instant hit.
Soon, companies started producing NATO straps in various colors, as you can find in our collection—especially after James Bond (played by Sean Connery) sported a striped version in Goldfinger (1964). Even though his strap wasn’t technically a NATO (it lacked the extra loop), the association was enough to propel its popularity. Our collection includes classic designs inspired by this rich history, offering a stylish and reliable option for any watch.
What Makes a NATO Strap Special?
- Security First – Unlike traditional straps, a NATO goes under the watch case, meaning if a spring bar breaks, the watch won’t fall off.
- Quick Swap, No Tools Needed – Easily switch up your look in seconds without needing a special tool.
- Water-Resistant & Tough – Originally designed for military use, NATO straps can handle sweat, rain, and even a dive in the ocean.
- Affordable & Versatile – Whether on a vintage Rolex Submariner or a modern field watch, NATO straps add a cool, effortless touch.
Our Cordovan NATO Straps are built for everyday wear and extreme conditions alike.
Cordovan NATO Strap in OX Blood
Modern-Day Appeal
NATO straps have transcended their military origins to become an essential part of any watch enthusiast's collection. Their unique blend of durability, affordability, and effortless style makes them a must-have accessory. Whether you're an adventurer, a professional, or a casual wearer, a NATO strap brings a touch of heritage and rugged charm to your wrist. One thing’s for sure—this classic strap is here to stay.
There are few accessories in the watch world that have stood the test of time quite like the NATO strap.
Its military roots, combined with its versatility and dependability, have ensured its place in horological history.
Whether paired with a vintage timepiece or a modern sports watch, the NATO strap remains a symbol of resilience and style, proving that sometimes, the simplest designs are the ones that last forever.
Explore our NATO Straps
-
Cordovan NATO Strap in Ocean
Cordovan NATO Strap in Ocean- Regular price
-
€199,00 - Regular price
-
- Sale price
-
€199,00
Quick view
-
Cordovan NATO Strap in Black Coffee
Cordovan NATO Strap in Black Coffee- Regular price
-
€199,00 - Regular price
-
- Sale price
-
€199,00
Quick view
-
Cordovan NATO Strap in Forest
Cordovan NATO Strap in Forest- Regular price
-
€199,00 - Regular price
-
- Sale price
-
€199,00
Quick view
-
Cordovan NATO Strap in Black
Cordovan NATO Strap in Black- Regular price
-
€199,00 - Regular price
-
- Sale price
-
€199,00
Quick view
