The Road to Authenticity: A Conversation with Frank Cassidy

When it comes to passion and authenticity, few embody these qualities as naturally as Frank Cassidy, the mind behind Boxengasse—a destination devoted entirely to Porsche enthusiasts. We sat down with Frank to explore his life, his inspirations, and his approach to living authentically.
Here’s what he had to say.

Who is Frank Cassidy?

"I’m a Porsche enthusiast, and a while ago,
I turned that enthusiasm into my work," Frank begins.

"I run a place called Boxengasse—a home away from home for the Porsche enthusiast. It’s an events venue with bespoke buildings designed for people who share this passion."

Located in the heart of picturesque countryside, Boxengasse is more than a venue; it’s a community. Frank’s work is fueled by his love of classic design, speed, and camaraderie among fellow enthusiasts.

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What does "Authentic" mean to you?
"For me, authenticity is being true to oneself" Frank explains.
"It’s about doing something because you truly believe in it."
This belief is the driving force behind everything Frank does. Whether it’s curating the perfect space for Porsche lovers or reflecting on life’s journey, authenticity is the foundation of his world.

Where does inspiration come from?
"Inspiration is everywhere", Frank says thoughtfully.
"Music, design, and always the past. There’s an authenticity to anything which has lived, breathed, and weathered the storms."

Frank draws deeply from the nostalgia of timeless design, blending elements of history into his present-day creations.

Frank's essentials

Triton Driving Gloves in All Black
€129,00
€129,00
Leather Desk Pad - Black
€99,00
€99,00
Leather Valet Tray in All Black
€59,00
€59,00
Leather Keychain - All Black
€25,00
€25,00

"Nothing cleanses my soul like the perfect mountain pass and a 911."

A place to get lost?
"The mountains. Every time and forever," he says without hesitation. "Nothing cleanses my soul like the perfect mountain pass and a 911."

Frank’s connection to nature and his cars creates a kind of harmony that words can barely capture. It’s clear this isn’t just a hobby for him; it’s a lifestyle.

What are your must-haves in life?
"Experiences—any and all," Frank shares. "Delving into what is unknown to you. And reaching your full potential, maximizing what you’ve been lucky enough to be born with."

For Frank, life is about pushing boundaries and embracing the journey, both personally and professionally.

"Experiences—any and all. Delving into what is unknown to you and reaching your full potential"

What are your must-haves in life?
"Experiences—any and all," Frank shares. "Delving into what is unknown to you. And reaching your full potential, maximizing what you’ve been lucky enough to be born with."

For Frank, life is about pushing boundaries and embracing the journey, both personally and professionally.

And your hobbies?

"I’m an obsessive," Frank laughs. "Cars, cigars, and photography. Once I go down a road, I’m off."

Let's go with your tastes...

Top 5 songs?

Frank hesitates, knowing how hard it is to choose. "Impossible," he laughs. "But I’ll give you my favorite composers: Led Zeppelin and Ennio Morricone."

His eclectic taste in music mirrors his diverse interests and deep appreciation for creativity in all forms.

What is your best meal and favorite restaurant?

"That’s a tough one," Frank admits. "But variety is key, so I can’t pick just one. Cheese fondue with cured meats in the mountains with my family—that’s special to me."

His go-to spot? La Marlenaz in Verbier. "The view takes my breath away every time. You can explain the seven wonders of the world, but you can’t explain the mountains."

Any advice for your younger self?
"Be authentic, do what you love, show up early, do what you say, be relentless, and most importantly, find love," Frank reflects.

His words carry the weight of experience, offering timeless advice for anyone looking to carve their own path.

"I love leather and your values. I suppose that explains our partnership."

Frank Cassidy is more than a Porsche enthusiast—he’s a creator, a dreamer, and a doer.

Whether it’s curating a haven for car lovers, chasing inspiration in the mountains, or sharing fondue with family, Frank’s life is a testament to living authentically.

For those who share his passions or simply want to be inspired, Boxengasse awaits.

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